Why Sending Physical Cards Still Matters

THE IMPORTANCE OF BEING EARNEST

In a world where messages disappear in 24 hours and our inboxes overflow, the simple act of sending a physical card feels almost radical. This is the first in a series of blogs I’m creating for my website, and I wanted to begin with something close to my heart: the importance of being earnest — genuinely, wholeheartedly sincere — especially in how we connect with people.

There’s something powerful that happens when a card arrives through the letterbox. You can feel the weight of it in your hands. You see someone’s handwriting. You know they paused for a moment, thought of you, and chose something tangible to send your way. In that small, meaningful exchange, sincerity becomes something you can actually hold.

Why physical cards matter in a digital age

We live in a time of instant communication, but also instant forgetting. A text message is convenient, but it rarely lingers. A physical card, on the other hand, becomes a keepsake. It sits proudly on a mantelpiece, a shelf or the Christmas Tree — a reminder that someone cared enough to make an effort.

There’s emotional research to back this up too. Studies consistently show that writing or receiving handwritten notes creates a stronger sense of connection and gratitude. The act itself feels more intentional and more human.

And at Christmas — a season already rich with nostalgia — that feeling deepens. A real card stands out among the digital noise. It’s a moment of pause in the middle of busyness. A small, sincere gesture that can brighten an entire room.

Art that carries meaning

This year, I’ve created a collection of hand-drawn Christmas cards inspired by the small, joyful, chaotic moments of London life during the festive season. From squashed tube rides to pigeons wrapped in fairy lights, they’re designed to make people smile — but also to feel seen.

Each card is printed on quality paper, ready for someone’s handwriting, someone’s message, someone’s story. They aren’t just illustrations; they’re an opportunity to share a message with someone who has been there for you this year.

Earnestness is an act of modern rebellion

Being earnest doesn’t mean being old-fashioned. It means choosing intention over convenience. Presence over speed. Thoughtfulness over automation.

In a world that is increasingly virtual, a Christmas card becomes a small but meaningful way to say:

“I’m thinking of you. You matter to me.”

And really, what better message is there?